Snoop Dogg has announced the launch of his jewellery line Lovechild, in collaboration with Rhode Island based brand Metal Alchemist.

The American rapper commented 'I don't wear pieces that don't represent who I am. Everything has to connect. I wanted to have a brand that could speak to every element of who I am, and Lovechild aligns with my role as a peace messenger - showing the world what it looks like when you move in peace'.